Book Review: New Rules of Marketing & PR

In just one decade a whole new range of tools and techniques around the internet have appeared and matured. Strategies around search, social media, affiliate marketing, email marketing and more have been added and in some cases replaced more traditional activity such as direct mail, telemarketing, print advertising and events. If you feel that you still have gaps in your knowledge about what digital marketing is and can do for you, The New Rules for Marketing and PR is a must read for you.