A big theme for acheiving success in the downturn, is making sure that sales and marketing are aligned. An interview with Joe Galvin from SirusDecisions highlights data that shows that marketing contributes between 18 and 34% of the sales pipeline depending on segment.
Interesting survey by Forester and MarketingProfs which shows which tactics money and resources are focused on. While budget cuts are common, digital tactics such as company websites, search marketing, online video, and webinars are seeing growth in spend allocation of more than 40%.
