Base One recently published the results of their Buyersphere report, asking 1k business buyers about the actions they took when making a purchase. It provides some useful insights to help b2b marketers evolve their practices to ensure their brands are promoted in the places that customers are looking today. A few of the highlights include:
1. Buyers are using an even greater variety of channels to form an opinion about a brand.
2. Digital channels are playing an increasingly important role
3. More and more buyers are attending webinars
4. Buyers are becoming more cautious about sharing their data
You can read the full article and download the Buyersphere report for free on the IDM blog.
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