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Buyersphere 2011: would the real Customer 2.0 please stand up?

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Base One recently published the results of their Buyersphere report, asking 1k business buyers about the actions they took when making a purchase. It provides some useful insights to help b2b marketers evolve their practices to ensure their brands are promoted in the places that customers are looking today. A few of the highlights include:

1. Buyers are using an even greater variety of channels to form an opinion about a brand. 

2. Digital channels are playing an increasingly important role

3. More and more buyers are attending webinars

4. Buyers are becoming more cautious about sharing their data  

You can read the full article and download the Buyersphere report for free on the IDM blog.

If you need help to communicate your brand messages in an increasingly fragmented media world, then don't feel you have to do it all alone. Publishers and agencies can create content assets for you and then promote these across multiple channels, helping you focus on understanding your own customers and optimize your own funnel. 


Reed business information offers creative media solutions to help reach and influence the following business buyers: farmers, hospitality operators, hairdressers, aviation workers, commercial property agents and opticians. Find out more.

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