How to turn one piece of content into five

As marketing automation tools become more commonplace, one area often underestimated is the amount of time required to create content. Whether producing a white paper, video, ebook or other content asset, producing content of a quality that will both boost brand value and generate leads, requires editorial skills that are not always readily available in marketing departments. Here's a useful article from Hubspot on how you can get more value from the content you create.

I was also reading this morning how, according to research, 85% of b2b marketers are now turning to publishers to provide content marketing services which include creating the content itself and then promoting it via digital channels. Given that content creation and sector knowledge are a publisher's core competences, this makes perfect sense.

Further information:
5 marketing service offerings for publishers