Related Posts Plugin for WordPress, Blogger...

How to work more closely with sales

| | Comments (0)

Brian Caroll, at the recent Marketing Sherpa event, offered some guidance through a process called huddling. His argument is based on the the idea that works in sports, where the team review their past performance and then use this feedback to adjust their game. In other words, although it may not always seem the case in some organisations, sales and marketing teams have the same end goal: to win new business. Technologies have helped a great deal to bring teams in large organisations closer together, but are there to enable the process. In other words, the technology won't do the thinking (yet) and will only be as useful as the people using it.

Leave a comment