The B2B Barometer Report

The latest wave of research on the opinions of B2B marketing professionals and marketing services agencies was released last week. It shows some optimism with over half of the agencies, for instance, reporting higher revenues than last year. It also shows some interesting trends in terms of the adoption of social media (70% do not have a strategy) and some of the other key trends in B2B marketing at the moment.

• 79% of agencies and 66% of client-side marketers forecast growth in the next twelve month period
• 40% of client marketers forecast an increase in budgets in the next twelve months
• 92% of client marketers and 95% B2B agencies agree that it would be unwise to ignore social media
• 63% of client-side marketers do not have a social media strategy
• 65% of client-side marketers said they did not measure return on marketing investment...
• ...whilst 86% of agencies believed their clients did measure ROMI.

Download a free copy of the B2B Barometer report