Will the spirirt of innovation that characterised marketing in the recession dissipate now that growth has returned?

One of the positives of a recession is that lack of resources and money forces people to be creative. If you're hungry and desperate, you have to do things differently or face extinction.

As previous recessions have shown, a recession changes the rules - market leaders fall from grace, and mr nobody from nowhere has the opportunity to become a global brand! That's life.

B2B Marketing Magazine asked whether the spirit of innovation is likely to change now that things (hopefully) continue to improve. You can read Chris Wilson, Chair of ABBA and Mai Honan, Director of Positive Thinking, views here.