Over the last few months, I've been studying for the IDM's Digital Marketing Diploma, driven by a couple of things:
1. A desire to keep learning about the ever changing digital marketing space, to reinforce my own knowledge and fill in gaps.
2. To assess how good the course really is and whether it's appropriate for us (RBI) to sponsor members of our marketing team
Well, on the second point, I have to say that I have been impressed with the course overall, particularly the models and frameworks that help turn the theory into practice. My first assignment (there are two in total), a study of a young ecommerce company called www.whatafind.com was due in last Friday and delivered on time! To say that it was more work than I'd anticipated, is an understatement, but writing these assignments is a great way to reinforce learning and actually play with the many tools available..and there are so many. Tools such as: Hitwise, Google's Ad Planner, Website Optimiser, BrandWatch, Hubspot, Google Insight..and many more.
One set of (Free) resources that I must highlight as you may not have come across it yet, is Dave Chaffey's site. There, you'll find so much that can help you plan your marketing programmes effectively. Of particular value is Chaffey's suite of spreadsheet templates which will help you forecast costs and returns, plan 'what if' scenarios and much more.