I was at the Farnborough Air Show on
Monday. Flightglobal had a chalet with a fabulous view of the main action.One thing, I was very impressed with was the way they had used Social Media to engage the marketplace using 'Stefan the Pilot', Flighglobal's social media avatar.
Stefan first made his appearance two years ago at the Paris Airshow. Since then, he has grown his profile via an effective use of social media, primarily Twitter
and Facebook.The big idea for Stefan at Farnborough was a competion, offering visitors the chance to win an IPAD if they spotted Stefan around the event. Stefan (who is only 30cm tall) was all over the show, 'checking in' to various locations via Twitter, Facebook and FourSquare
. Those who did find Stefan, were given a signed postcard of Stefan which they then took to the Flightglobal Media Lounge to enter the draw.Pictures
Further Information
See how Personnel Today exploited social media by creating Career Coach personas
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