The RBI Digital Marketing Conference took place 1st July - it was a really good event and a great opportunity to share lessons on topics including: web analytics, persuasion architecture, online lead nurturing and social media. There was also a really useful presentation from Aziz Musa, RBI's Head of Global Product Management (link: http://uk.linkedin.com/in/azizmusa) who passed on some useful lessons to marketers who need to brief web projects into an IS department:
2. Start big and then narrow down your ambitions
3. Do it in pieces (rather than all at once)
4. Measure your success
The overall theme of the day was that the world is changing rapidly and I thought I'd share a few, thought-provoking videos from the event:
Finally, for amusement, take a look at these cartoons and see if they ring true with you...
Nice discussion you have there. Kinda reminds me of my days in the BPO world, where I engage in such topics with my colleagues.