Working with IT

With the growth in web-based marketing, success is very dependent on having an effective relationship with your IT team, whether they're in-house or not.  This can be a challenge for marketing people for a number of reasons and can lead to wasted effort, wasted money and huge delays to a project.

I was interested to see that Marketing Experiments have started to publish a series of 'back to basics'  articles on the different roles that exist in IT. This first one is on the role of web designer and there's another one on web developer. Watch out for more over the summer.