I wouldn't describe myself as an early adopter of new technologies or someone who just has to have the latest gadget. Far from it in fact. However, occasionally, something new comes along which you know is going to add value to your life and change the way you do things now. On a personal level, my life has changed in a positive way thanks to email, the blackberry, remember the milk, evernote, delicious, moveable type, eloqua...to name but a few. Collectively these things have given me time back...time that has been filled with more activity so that my productivity has increased.
Now - a new tool is about to come along into my life...the IPAD. I'm not sure what the opportunity is for marketers, but it's a great opportunity for people who love reading books, watching videos on youtube and generally keeping on top of things. Mine is now on order!
Here's an interesting précis on the benefits of the IPAD from one early adopter.
- Due to its size, portability and convenience. It will bring the internet and online social
connectivity further into the home and deeper into people's lives much more than the laptop
ever did.
- A major potential impact is what it will do as a reading device.
- The platform is perfect for content consumption, and it's a game changer because it's the
first sit back to consume truly interactive platform.
- There is a real opportunity in service innovation. It can be given to a workforce to enhance
or add value to customer interactions.
- The iPad is already attracting the more premium apps. This offers brands a new medium for
added value, innovative services. Viewing apps requires dedicated attention and this is of
great value to brands.
You can read the full post here:
http://blog.codecomputerlove.com/2010/06/08/our-views-on-the-ipad/#more-645
Now - a new tool is about to come along into my life...the IPAD. I'm not sure what the opportunity is for marketers, but it's a great opportunity for people who love reading books, watching videos on youtube and generally keeping on top of things. Mine is now on order!
Here's an interesting précis on the benefits of the IPAD from one early adopter.
- Due to its size, portability and convenience. It will bring the internet and online social
connectivity further into the home and deeper into people's lives much more than the laptop
ever did.
- A major potential impact is what it will do as a reading device.
- The platform is perfect for content consumption, and it's a game changer because it's the
first sit back to consume truly interactive platform.
- There is a real opportunity in service innovation. It can be given to a workforce to enhance
or add value to customer interactions.
- The iPad is already attracting the more premium apps. This offers brands a new medium for
added value, innovative services. Viewing apps requires dedicated attention and this is of
great value to brands.
You can read the full post here:
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