A useful analysis from Emarketer that shows how social media (for example: blogging, microblogging, photo and video-sharing, wikis etc) has rapidly moved up the b2b marketer's agenda. There are some useful trends and examples of how social media has been used to achieve lead generation, thought leadership and customer feedback objectives as well as ways that it has been integrated with other media.
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Picking-up on the lead generation objective, something close to my heart, it's interesting to note the most effective tactics on social networks:
Most Effective Social Media for Lead Generation
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