I was on a train on Friday to London, so took the opportunity to catch-up on some reading. I'd printed off a report entitled 'The Definitive Guide to B2B Social Media' from Marketo a couple of weeks ago. It's a useful report. Clearly, Marketo, a Marketing Automation Provider, are keen to promote the benefits of their software, but this sales message is very implicit in the report. When I read that 'according to Forrester, 77% of B2B technology decision makers are active in social media', I decided to read on.
The report's pages include useful information such as:
An overview of social sharing and how to include it on your landing pages
Widgets and the value they add Paid advertising in social media
A checklist to determine if your company is ready for social media and one of the pitfalls to avoid
A whole range of social media tactics and metrics
....And finally the ROI of social media.
If you're either new to social media or have been active on Twitter, Facebook, LinkedIn, Delicious and the many other emerging channels for a while, I'm certain you'll find the guide useful.
Further references
You can download the full copy of The Definitive Guide to B2B Social Media here.
It is interesting to observe how Apple’s iPod business is propelling innovation back to the Mac. As an example, I don’t think there would be an iPhone if there weren’t iPods, and there wouldn’t be an iPad without an iPhone and there wouldn't be a Macbook Air without the iPad in my opinion.