With less money and an increased focus on cost accountability, the subject of ROMI (Return-On-Marketing-Investment) is getting more and more attention in the b2b marketing world. Here's a useful resource that will help you calculate your ROI - 10 of the best ROI calculators on the web. There are tools to focus on single channel (social media, webm email, direct mail) as well as multi channel campaigns. Take a look http://www.inbound-marketing-automation.ca/blog/2009/12/14/top-10-romi-calculators/
Top 10 ROI Calculators on the web
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