Marketing Week published an interesting article on how technology is enabling marketers to deliver far more personalised messaging at the correct stage of the buying process. i gave a short interview about our own experiences with marketing automation which is delivering interesting and encouraging results.
Personal Touch point to Positive Response
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- Lawrence Mitchell posted Marketing Automation - lessons learnt
- Lawrence Mitchell posted Insights from the Online Marketing Summit
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This page contains a single entry by Lawrence Mitchell published on March 18, 2010 1:42 PM.
Top 10 ROI Calculators on the web was the previous entry in this blog.
The year of the mobile device? is the next entry in this blog.
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