Interesting piece of research from Cyance and the IDM shows that social media usage is becoming more and more important to the b2b industry. Twitter (33%) and LinkedIn (28%) were both ranked top for the one site b2b marketers would turn to for their social media activity. The survey also shows that Facebook (18%) is seen as an opportunity for the b2b
market with 18.5% stating this is the one site they would use for social media.
Additionally, while some companies are mastering various emerging elements of best practice, such as buzz tracking and lead-source analysis, it is clear that there are problems for many organisations at a strategic level. Lack of experience and strategy is now more likely to be regarded by company respondents as a significant barrier to effective results.'
View the full results here.
market with 18.5% stating this is the one site they would use for social media.
Additionally, while some companies are mastering various emerging elements of best practice, such as buzz tracking and lead-source analysis, it is clear that there are problems for many organisations at a strategic level. Lack of experience and strategy is now more likely to be regarded by company respondents as a significant barrier to effective results.'
View the full results here.
Leave a comment