The results of the second wave of the B2B Barometer study are out. The study tracks the thoughts and priorities of B2B marketers in the UK, providing a good insight into the key issues and trends in the industry.
The headline results from the executive summary are:
* Despite gloom about the economic situation, a majority of B2B marketers remained confident about the outlook for their own organizations.
* 'Newer' media accounted for nearly 40% of marketing spend and looking ahead B2B marketers believed that social media in particular would become increasingly important.
* Despite pressures on marketing budgets and the need to justify marketing investment, only around one half actually measured ROI
Key marketing priorities identified by B2B marketers were:
* Strengthening their online presence
* Deriving the maximum value from budgets given recent constraints
* Improving database
I'm sure you relate to many of these. View the full report here.
Thank you for your help!