I watched an interesting webinar on B2B Website
Effectiveness organised by the Marketing
Leadership Council. You can access a few of the more interesting
slides here. The key point
is that websites are now a critical part of the b2b purchasing process. Many
buyers will be looking at an organisation's website to help them through
their purchasing process, often consuming content without any human contact. As
a result, marketers need to ensure that their website's organisation and
content help to steward the purchasing process to positively shape
buyers' perceptions. As with product development, the foundation of a
successful website is a deep understanding and insight into the buyer's
mindset and behaviour. Within the slide
deck, you'll also find a case study showing how Dell has
brought the principles of good website design and content alive as well as 10
things buyers hate about supplier sites
Aligning your website with your customer's purchasing process
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This page contains a single entry by Lawrence Mitchell published on February 19, 2010 8:33 AM.
Tips for designing and building a website was the previous entry in this blog.
7 key things about apps is the next entry in this blog.
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It outsourcing has grown tremendously in the past 10 years, first among large companies and now small to mid-size companies are jumping on board.
Looking forward to the follow up post.