This is an interesting blog post from MathMarketing. I particularly like the way they break down the map of the buyers' jouney and align it with the sales process. It's a lot more granular than usual.
Buyer's Journey | Seller's Journey |
Untroubled and unaware | Find new names |
Position in category | |
Identify problem | |
Acknowledge pain | |
Qualify and prioritise | |
Define needs | Establish credentials |
Define needs | |
Receive proposals | Propose solution |
Select vendors | Prove concept |
Select single vendor | Defeat competition |
Obtain management approval | |
Engage | Obtain contract |
Deliver | |
Grow |
I should harmonize with your point. You stated it down so well. I just retweeted your article. BTW, I find your writing light, and easy to understood, can you please recommend some books about writing and blogging? I really treasure it if you can share the one you read from. Or possibly you can make a post about it as well. Thank you so much. Looking forward in your next blog post. Wishes, -- Rose