The guys at Velocity, a B2B Marketing Agency, have outlined a few predictions for B2B marketing. I've listed the obvious things below, but take a look at the full list for some of the less obvious things.
The more obvious predictions:
The more obvious predictions:
'Content Marketing will go from strength to strength
It's a buzzword but not a fad (because it works). But response rates will fall due to 'mutton dressed as lamb' eBooks.
Web video will become a B2B staple. It's such a good way to tell a complex or abstract story - and it's so easy to do.
The whole social thing will calm down a bit. Settling into its valuable place in the mix -- just not the whole enchilada.
Lead nurturing will ramp up It should take off like a rocket but marketers are still scared of salespeople...
Marketers who get good at Google Analytics will get all the girls (or boys)
Analytics will move to the centre of the B2B marketing world'
Thanks for the post -- we've got a few suggestions for the less obvious categories but nothing for this section. Maybe people just agree that they are indeed obvious (even if they're not widely practiced)!