I gave an interview to Marketing Sherpa who wrote up the results of the pilot lead generation campaigns we ran using Marketing Automation software. I've pasted the summary below and you can read the full article here.
'SUMMARY: Investing in marketing automation software is a tough decision if you aren't sure how it will benefit your company and affect your team's marketing processes.
See how a marketing team in the UK used a series of pilot campaigns to gauge whether a marketing automation package was right for them. The process of setting up automated email series and multiple landing pages opened their eyes to a more efficient marketing strategy. And the results got executive buy-in for a purchase.'
'SUMMARY: Investing in marketing automation software is a tough decision if you aren't sure how it will benefit your company and affect your team's marketing processes.
See how a marketing team in the UK used a series of pilot campaigns to gauge whether a marketing automation package was right for them. The process of setting up automated email series and multiple landing pages opened their eyes to a more efficient marketing strategy. And the results got executive buy-in for a purchase.'
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