Marketers Reveal Their Response To The Recession

A survey of 400 companies, many in the FTSE 350 and S&P 500, provides the basis for a new report on the impact of the recession and how marketing teams are responding around the world.

The new report, based on a recent survey*, shows that the principles of marketing remain the same in a recession but it is the practice of marketing that changes.

Two-thirds of respondents have seen their organisations reduce their marketing budgets as a result of the recession whilst 29% are confident that marketing is playing an important role as a weapon to fight the economic downturn.

Global business-to-business market research and intelligence consultancy B2B International reveals that in the current downturn the sales function of a business is displacing the role of marketing and that so-called 'savings' can actually slash profits....Read the full piece here