Marketing Sherpa have outlined 5 guiding strategies from a mobile marketing expert who has successfully incorporated mobile as part of their communication mix. The strategies for success, include:
o Why you should always start a mobile campaign with an SMS strategy
o How to segment your audience
o How to use mobile to measure the reach of offline ads
o Why you should always start a mobile campaign with an SMS strategy
o How to segment your audience
o How to use mobile to measure the reach of offline ads
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