Tactics for online publishers

To paraphrase the words of Angus Phillipson, the founder and director of eShopworks, one of the positive things that will come out of a recession is the fact that the pressure on resources will force everyone to continuously look at the way things are done, work smarter and stretch marketing investment as far as possible. Take a look at Angus's 'quick win' measures which is aimed specifically at an audience of online publishers, but are applicable to anyone who has a website and wants to optimise that website for both search engines and users.