Integrated marketing case study

A nice, step=by step case study of how a health care IT marketer applied many of the principles of how to market through a recession and launched a coordinated PR, branding and lead-generation campaign. Using well-placed thought-leadership articles, direct mail, and targeted emails customized for each prospects' very specific pain point, they're filling their pipeline with warm leads at a time when others are holding back. Read the full case study here.