With more and more b2b marketers investing in their own websites to build reach and generate leads, there's a big challenge around maintaining these sites and maximising on the investment. Working for a digital publisher myself, I know how hard it is to get all of the different pieces right, without it taking up everyone's time. Research by Forester shows that many organisations do underestimate the amount of work required to design, create content and optimise that content on day-to-day basis. RB Insight, which is part of RBI now offers a website health check to help b2b marketers understand how well their site is working at the moment and what positive actions they could take to improve things. Often, tiny changes lead to big results. Here's some more information about their service.RBInsight_handout_new.pdf
Where is your feed link? I like your posts and I'm trying to get them to show up in Google reader.
The widget the top right-hand side of each page will enable you to incorporate regular updates into your Google Reader or Igoogle. Just click on 'Get this' at the bottom of the widget.
Thanks for the feedback
I love how you put it. Great stuff.
Thanks!
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