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Quick, low cost customer case studies

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Useful article from Marketing Sherpa on ways of saving time writing case studies, simply interviewing customers. There are 7 steps in total:

Step #1. Choose customers to approach for a potential interview

Step #2. Invite customer to participate in the interview

Step #3. Write interview questions

Step #4. Record interview on conference line.

Step #5. Transcribe interviews

Step #6. Edit transcript

Step #7. Send interview to customer for final approval

Step #8. Promote some interviews publicly, but hold others in reserve

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