The first thing that strikes you is the large picture of a park scene covering most of the wall. Next comes the cloud hanging from the ceiling followed by the realisation that the the green is meant to be grass and that's why they have painted blades of grass pained up the walls.
You guessed it, I'm in the London HQs of Google, in a large meeting room modeled on St James Park. I was there for a CMO meeting and saw one of Google's latest initiatives: Survival of the Fastest, a concept based on the assumption that those businesses who have the best insight and the ability to move swiftly in the right direction will win competitive advantage and come out of this recession in a much stronger position than those that don't.
Google have developed some excellent resources and tools to help marketers. For a start, there are now over 200 short videos posted on a new You Tube Channel: Survival of the Fittest. It's full of good insights from people like Sir Martin Sorrell, CEO of WPP and Rory Sutherland, the Vice-Chairman of Ogilvy Group UK.
The basic message is that online technology when used correctly can help save costs and deliver the insight to help marketers move forward in the right direction. Here's a summary of some of Google's free tools - you should also take a look at the Google's Barometer blog:
Google Analytics to help you spot where people are exiting your site amongst other things
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