RBI have created an useful programme of seminars to help B2B marketers increase their knowledge of digital marketing and media. The programme is called 'What Works Online Programme' and is based on the many years of collective experience in building websites, creating content and promoting that content to drive traffic. The sessions are invitation only, but here are summary slides covering the main points:
www.slideshare.net.Overall the key message is that the world is changing fast and irrespective of the economic challenges that we're all facing, digital media is here to stay and provides many opportunities for B2B marketers to engage their marketplaces. RBI of course are not doing this just through some desire to train their customers, the ulterior motive is to build awareness of the propositions that the company has built around email and online display advertising as well a user evalutation proposition to help marketers really get the most from their websites. As a publishing company, the Internet isn't an adjacent of the business, it is the business so user experience and search engine optimisation are key competences that have been developed in-house.
This is something we can easily help you with through RB Insight's 'Website Evaluation' package. For a relatively small investment, we will provide a preliminary assessment on the effectiveness of your website along with recommendations for immediate improvement.
As I am Marketing Director for RBI - forgive me for doing just a little pitch - but if you are interested in finding out more about the RB Insight Evaluation - send me a message or go here for more information: http://blogs.rbi.co.uk/cgi-bin/mt/mt.cgi?__mode=view&_type=entry&blog_id=200.
Richard - the online fulfillment for the What Works Online seminar is not working online...
Richard - thanks for the feedback. We checked the fulfillment and everything seemed to be working. Happy to register you manually if you're having problems?
I was rather happy that I discovered this internet site. I needed to give thanks to you for this excellent knowledge! I definitely enjoyed just about every bit of it and I have added your blog site to look at the new material you file in the future.
Who needs newspapers when they have such a nice blog to read. I was really wondering on this subject so I went to Bing, typed my question and voila, here I landed. Such a pleasant surprise to get to your blog. Thank you for your time and for this wonderful post. Thank you smarte search engine for bringing me here.
Thanks for your feedback. I'm glad to hear that you're finding the blog useful. Working with less resources overall whilst trying to get to grips with new channels and different ways of doing things aren't always complementary
Best,
Lawrence