Forrester - B2B digital marketing.pdf
I read a good white paper this morning outlining the responses of 397 b2b marketers and their views on using digital marketing both now and the future.
The paper is written by Laura Ramos and her conclusions show that b2b marketers main pressure point is producing sales-ready results using less expensive channles. To this end, digital marketing is well positioned as it delivers many of the benefits of offline channels, often at a lower cost.
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