Social Media Cheat Sheet

As one of the fundamental problems with marketing in any downturn is that there are less customers to go round, by definition you are going to have less resources to play with - so saving time is a key requirement. The explosion in social media offers every marketer the opportunity to be part of their customers' communitites and engage with their customers in a more conversational way than many direct marketers are used to doing. However getting up to speed with social media and the many short-cut tools is a significant resource commitment in itself, so I thought the social media cheat sheet on the following blog would be very useful for you:

http://nextmark.typepad.com/blog/2009/05/social-media-cheat-sheet-for-executives.html