In this age of metrics and hard return on investment, it can be easy to score online display advertising out as ineffective if it doesn't drive volumes of clicks, traffic and conversion to your site. However a study from iProspect provides some insight into what users do beyond the click.
http://www.emarketer.com/Article.aspx?R=1007090
The most important thing to remember is that the Resource Box flows right out of the article and is in fact the very next paragraph. Did you get that, the very next paragraph?
So you want your article to flow right into the Resource Box and into an invitation for your prospect to get more good information from you in exchange for their email address.
When you have done your job well by the time your prospect gets to the end of your article they are eager to get more information from you and Boom! there is your link for more information.