Interesting survey by Forester and MarketingProfs which shows which tactics money and resources are focused on. While budget cuts are common, digital tactics such as company websites, search marketing, online video, and webinars are seeing growth in spend allocation of more than 40%.
B2B marketers turn to digital marketing tactics
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This page contains a single entry by Lawrence Mitchell published on May 27, 2009 7:49 AM.
Evaluating the effectiveness of marketing comms was the previous entry in this blog.
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