IDM Conference on Surviving & Thriving in challenging times

The 2009 IDM B2B conference highlighted several other important considerations for B2B marketing in a recession. In an era of radical and irreversible change, what our customers say about our products is more important than what we as marketers say, and peer recommendations carry more weight than expert reviews. Influencer Marketing was a recurrent theme of the 2009 IDM B2B Marketing Conference. It's as imperative in B2B as it is in B2C, and it's here to stay.

Here are some video highlights - including yours truly

http://www.theidm.com/events/business-to-business-marketing-conferences/2009-programme/#video-feedback