Good piece on content marketing - complete with some useful resources to incorporate 'Content Marketing' to acheive direct responses from marketing communication. I quite like the slogan for Content Marketing: "Don't pitch. Don't sell. Don't interrupt. Educate, inform and provide value to customers and prospects. Your business will grow" - quite a different way of thinking!
You can see the full article here:
http://clickdocuments.com/connectthedocs/11/Content-Marketing---The-Ultimate-Cheat-Sheet
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