5 Things to consider when crafting a lead nurture program

Interesting post on what to consider when developing a nurturing campaign using marketing automation technology.

http://www.generationomarketing.com/resources/blog1.php

There are also some useful resources below to help you both optimise email marketing as part of the lead nurturing process as well as focusing more on improving the sophistication of lead scoring which is really at the heart of any lead nurturing programme.

·         Optimizing email marketing for Lead Nurturing:  http://www.marketo.com/library/b2b-email-mktg-ebook.pdf

Lead Scoring:  http://www.marketo.com/library/are-they-hot-or-not-lead-scoring-wp.pdf

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