Interesting post on what to consider when developing a nurturing campaign using marketing automation technology.
http://www.generationomarketing.com/resources/blog1.php
· Optimizing email marketing for Lead Nurturing: http://www.marketo.com/library/b2b-email-mktg-ebook.pdf
Lead Scoring: http://www.marketo.com/library/are-they-hot-or-not-lead-scoring-wp.pdf
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