I noticed that Sift Media have produced a free guide on 'Marketing in a recession - top tips for B2B advertisers. You can download it for free here: http://www.siftmedia.co.uk/form/marketing-in-recession-top-ten-tips
I quite liked the 9th point - how to promote for free!
'When it comes to customer acquisition and retention tactics there are numerous cost-free marketing activities that can complement paid-for activity. Not only will this add a new element to your marketing mix, you may also put a smile on your FD's face!
If you don't have a PR policy in place, now's the time to implement one. Practice your copywriting skills or assign the job to an appropriate colleague and get press releases sent out to as many suitable contacts as you can gather. Becoming active in forums relating to your area of business is another golden opportunity to promote your organisation. Sift Media is a forum owner and we have seen first-hand the benefit to companies of getting involved in threads that concern their line of business. By posting helpful comments on threads you will become seen as an expert and you organisation will be positioned as a thought leader.
If you're not already doing so make sure your company's website is well maintained with easy navigation and engaging content.
Lastly (and you really should already be doing this one) send regular email newsletters to your existing customers. A fully engaged customer is more likely to be a repeat customer.'
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